Organizations who are new to the Internet may already have Internet service through a high speed or dial-up service provider and think that they are “wired” to the Internet. That is only part of the solution. Being on-line requires several pieces that will ensure that your organization has a professional look and feel on the Internet.
A domain name is the heart and soul of your organization's website. It is how potential and current customers remember how to get to your website. Most commonly they are placed with advertisements, or are just as easily remembered as they closely mimic the organization’s name. “Visit our website on-line at www.myorganization.com today!” With your very own domain name, you will be on your way having a professional Internet presence.
The lifeblood of electronic communication is email. Having emails ‘@myorganization.com’ is a true sign that an organization has a firm Internet presence. Many organizations do not have this capability and rely on ‘myorganization@someisp.com’ for their email address. To many consumers, this looks unprofessional and makes them wary about your products and services on-line. Having email addresses coming from your domain name is easy, inexpensive and professional. Instead of having one or two email addresses, everyone in your organization could potentially have a unique email address with your domain name.
A domain name and email are critical, but the website is the cornerstone of all Internet presences. It is very important to pick a web hosting provider that has expertise in hosting and impeccable uptime. Your Web site needs to be up and available at all hours of the day and night, because consumers of all walks of life are viewing your products and services all the time.